Shanghai, April 2025 — If you think adult expos are just about latex and leather, think again. The 2025 Shanghai International Adult Expo (API EXPO) has just wrapped up, and it wasn’t just hot — it was historic.
Held at the Shanghai Convention & Exhibition Center from April 18–20, the event attracted over 50,000 visitors and more than 400 global exhibitors, transforming the city into Asia’s undisputed capital of pleasure tech for three thrilling days.
Beyond Toys: The Rise of Sexual Wellness Tech
This year’s expo made one thing very clear: the world of adult products is no longer just about toys. It’s about sexual wellness, tech innovation, and empowerment.
From AI-driven vibrators that respond to your moans, to app-controlled endoscope vibrators (yes, really), the booths were packed with gadgets that blurred the lines between healthcare, intimacy, and curiosity.
One standout? A German-engineered masturbator that uses real-time biometric feedback to personalize strokes. Imagine a smart watch… but for your genitals.
Spotlight on Global Brands
Some of the biggest names in adult luxury made their mark:
- Satisfyer (Germany) unveiled a new line of eco-friendly suction stimulators.
- FUN FACTORY brought color and humor to the stage with their new “feel-good” collection.
- LELO, always a head-turner, debuted a diamond-encrusted vibrator for the elite… because why not?
And Asian startups weren’t holding back. Chinese brand Domlust drew a huge crowd with their wildly imaginative “animal fantasy” series and health-focused innovation lineup.
German Powerhouses Satisfyer & FUN FACTORY Bring Innovation to Asia
When we talk about the future of sexual wellness, it's impossible to ignore the German giants that are reshaping the global landscape—Satisfyer and FUN FACTORY. Both brands are renowned not only for their bold design and exceptional quality but also for their forward-thinking approach to sex-tech.
Satisfyer, a global leader in sexual wellness, believes that pleasure is for everyone. With its award-winning Air Pulse Technology and the bestselling Satisfyer Pro 2—which has sold over 30 million units worldwide—this brand combines German engineering with inclusive design, offering high-quality, affordable options that now span over 100 countries. Backed by more than 500 design awards, Satisfyer has become a household name for those looking to explore multi-sensory pleasure.
FUN FACTORY, founded in 1996, brings a more boutique, avant-garde energy to the table. As the first to introduce medical-grade silicone into the industry and the inventor of the first fully waterproof, rechargeable vibrator, FUN FACTORY has always been one step ahead. With 30 years of high-standard craftsmanship, their mission is to promote joy, freedom, and exploration in sexuality.
Exclusive Interview: Satisfyer’s Strategy for China
In an exclusive interview with Sven Pelka, General Manager of EIS/Satisfyer/FUN FACTORY/Triple A Group, we got a closer look at the brand’s expansion plans in China.
“China is one of the most dynamic and promising markets for sexual wellness,” says Pelka. “As attitudes toward intimacy and self-care evolve, the demand for innovative and discreet pleasure products continues to grow.”
What sets the Chinese market apart? According to Pelka, it’s the emphasis on privacy and aesthetics. While European consumers may prioritize openness, Chinese users value discreet, compact, and beautifully designed products. “That’s why we’re focusing on styles that are not just powerful but also adorable, portable, and visually appealing,” he explains.
The upcoming 2025 APIEXPO in Shanghai, where Satisfyer and FUN FACTORY will debut as exclusive sponsors, marks a major milestone. Pelka teased the release of a new line of products specifically tailored for Chinese preferences, including innovations like liquid air technology and magnetic motor systems—plus a localized launch of the Satisfyer Connect App, which already has over 4 million global downloads.
And the cherry on top? FUN FACTORY will introduce a lifetime warranty on all its products—a first for the industry, showcasing its confidence in long-term quality.
With over 200 new products set for release in 2025, the German “Double Stars” are ready to lead a new era in Asia’s sexual wellness space. As Pelka says, “We’re not just selling toys—we’re empowering confidence, joy, and well-being through cutting-edge pleasure tech.
The Shift Toward Sex-Positivity
Beyond the tech, the 2025 Expo showed a growing cultural shift. With panels on topics like consent in the digital age, post-orgasm torture play (POT), and sex education for couples, the message was clear:
“Pleasure is not taboo. It’s personal, powerful, and worthy of attention.”
Workshops were packed. Lines snaked around booths. Even the elderly were spotted curiously testing out vibrating seats (and no one batted an eye).
The Numbers Behind the Heat
- 📍 Location: Shanghai Cross-Border Procurement Center
- 🏢 Exhibition Area: 30,000m²
- 🌍 Exhibitors: 400+ from Europe, US, and Asia
- 🎫 Ticket Price: ¥100–¥399 (online only, sold out!)
- 🧠 Organizers: China Reproductive Health Industry Association
Why It Matters
In a world that’s rapidly de-stigmatizing sexual wellness, Shanghai’s adult expo isn’t just a niche fair — it’s a global trendsetter. With a booming pleasure economy and increasing openness across Asia, the industry is riding a wave of cultural change.
So if you thought sex tech was the future… it's already here. And it just took over Shanghai.
Written by Jane J | April 2025
For more updates on sex tech, adult culture, and intimate innovation, stay tuned. Pleasure is power — and it's going mainstream.
